A world without music is far too hard to imagine. Imagine going through life with no melodies to snap your fingers to, no rhymes to memorize and recite throughout the years, and no special ballads to celebrate the good times. Music is without a doubt as important as the air we breathe. The artists who we love and adore, the producers who work to bring the magic to life, and those who discover some of the greatest superstars of our time.
Bryant Reid, a native of Cincinnati Ohio has always had a love for music and his 20+ year background as an entertainment industry executive proves just how deep that love really is. Bryant has held the positions of Senior Vice President of Artist and Repertoire at both LaFace Records and Atlantic Records and was the mastermind behind discovering Grammy award-winning superstar Usher as well as assembling the team of writers and producers to create mega-star Toni Braxton’s multi-platinum selling debut album. Reid has worked with Atlanta-based Grammy award-winning trio TLC, the best-selling American girl group in music history, selling over 65 Million albums worldwide as well as working with the Grammy award-winning rap duo Outkast, ranked No. 7 by Rolling Stone on its list of the 20 Greatest Duos of All Time. Wearing many hats as a television producer, fashion designer, consultant, businessman, and philanthropist, Reid founded The Reid Foundation for Lupus in 2018 and continues his legacy of hit-making with his launch of the HitLanta brand which started with a modern collection of high-quality, men’s and women’s casual sportswear.
An outstanding career for a truly creative and inspiring genius. The ability to make hits is a gift and Bryant Reid shows us just how gifted he truly is.
Born and raised in Cincinnati Ohio, you were in the top 10% of your graduating class, a member of the National Honor Society, and voted the most outstanding male senior. What was your driving force to aim high and achieve your goals and did you always know you would one day work in the entertainment industry?
My mother was my driving force. She was the most loving, supportive mother a child could have. She just had this unique skill at making me feel that I could excel. She always supported my extracurricular activities which included academics, music, sports, and fashion. She fully supported me when I chose to take the college English 101 course during the summer of my junior year in high school. I passed the course. The camaraderie with my classmates was certainly a factor too.
I've always loved music. When I was a child, I wanted to be like Michael Jackson, but I was not a naturally gifted singer. While playing percussion in my High School marching band I became a serious consumer of music, purchasing every genre and spending countless hours during the summers making compilation music cassettes. Later, I promoted music parties. One of the biggest was an after-concert party I threw for Bobby Brown during his "Don't Be Cruel" album tour and it was a huge success. I had the bug. Eventually, my brother, L.A. asked me to come work with him as an A&R executive at LaFace Records.
"This is how you do it; you sit down at the keyboard and you put one word after another until it's done. It's that easy, and that hard." -Neil Gaiman